Even in a world that is increasingly digital, sometimes there’s no substitute for the tactile quality and battery-free portability of a paper brochure. I have designed countless brochures, large and small, in my working life, and take pride in taking woolly briefs, scant copy and less-than-perfect photography and creating brochures a company can be proud of.

If the client is ‘dancing round the room’ in delight, or brochures happen to be described as ‘the best in the business’, that is, of course, a bonus!

LAL 2012

The LAL 2012 brochure upped the game for the company’s materials. Square, chunky and expensively finished, it was unlike anything that the company had produced before.

The matt, scuff-resistant laminated cover was highlighted with UV spot varnish; the paper was pleasingly stiff throughout; translucent tip-in pages provided visual and tactile interest; a custom icon font summarised facilities; and custom cut tabs made the brochure easy to navigate. 

LAL 2014

As well as an A4 traditional brochure, 2014 saw the addition of a smaller leaflet that would be distributed at fairs and exhibitions. The tabs on the main brochure were popular, so we used a stepped accordion fold to allow us to have tabbed sections on the leaflet whilst keeping it to a single sheet of paper.

Later LAL

From 2014, the main brochures reverted to a standard A4 format, but evolved each year.
2017’s brochure focused on the schools’ facilities – particularly accommodation – and core benefits of studying at LAL. Photographs were increased and word content cut.
2018’s brochure retained an eye on the experience, but brought the core language courses to the fore, with the school information condensed to a double-page spread.

Greetings cards

When given the task of creating a cheap brochure for a set of greetings cards, I immediately thought of combining brochure and sample. This simple leaflet is designed to be glued and folded into a greetings card, with its headline wrapped around to be on view when the envelope is opened.